Digital Media Campus was a "dot.com" incubator. With investments from noted celebrities including Shaquille O'Neil, Pamela Anderson, and Oscar De La Hoya, the concept was to combine a management company, advertising agency, architectural design firm, and back-end network services in an environment conducive to starting and growing digital businesses in sports, entertainments, and technology related fields.

Utilizing 176,000 feet of Category 6 cable and supported by 1,700 feet of chrome cable support tray, over 300 workstations were equipped with 1,025 high-performance data outlets. Each workstation was equipped with VoIP phones in a state-of-the-art Cisco environment. All network distribution rooms were linked to the main equipment room with both single-mode and multi-mode fiber, which carried all voice, data, and video information for the building's multiple entertainment and information systems.

A key architectural element was the four distinct quadrants of the building, with each quadrant's communications needs fed by its own identifying cable color.

IT Design by Ken Godachy prior to his association with Veneklasen Associates.